Selected Projects
Emmanuel Nogueira
Business & Product Design - Innovation - Marketing
Never stop sharing, never stop learning
Creative Workout is an educational platform designed to enhance your creativity and give you a competitive edge in developing and promoting your business, projects or new ventures. Originating from a series of workshops for entrepreneurs, this initiative has expanded into a comprehensive hub offering self-paced courses, corporate workshops and webinars. With Creative Workout, you can learn ideation processes, storytelling and innovative strategies in a straightforward manner. Now, with its first book coming soon, Creative Workout is the ultimate resource to develop your creative mindset and apply creativity in your everyday life.
#Creativity #Innovation #Storytelling #Product Design
A venture builder to transform students into entrepreneurs
Created and spearheaded a 10-member cross-functional (product, engineering, operations, marketing) team to form a Venture builder. Coordinated the successful launch of an e-commerce platform: Mitote, the first MVP of the builder.
#Service Design #Web3 Business Model #Tokenomics
Design the first labor marketplace for women
Created a social platform to empower women in jobs socially developed for male workers while fighting against gender violence.
This app was developed from an insight through its digital and offline implementation.
#Product Design #Marketing Strategy #Case Studio
A place to learn everything about ReFi
The Regen Explorer is a meticulously trained LLM on Regenerative Cryptoeconomics, Quadratic Funding, Regenerative Finance and Web3 fundamentals. ReFi is one of the most exciting trends on the Web3 Space. But although its growing hype, there's no single place to learn all about it. This is an effort to make a learning lighthouse for beginners, enthusiasts and ReFi veterans.
Sign up to the mailing list and get bi-weekly knowledge on Regenerative Cryptoeconomics.
#Web3 #Business Narrative #Product Design #No-Code AI Bot
Designing a big brand from a celebrity
Teamed up with Argentinian Chef Celebrity Maru Botana for research and context analysis, developing a plan and its execution. Helped Maru to identify an opportunity to become a brand in multiple verticals. Developed the products, business models and strategic roadmap to achieve the plan. Search and management of alliances with Ilolay and Morixe for launching the two products: Dulce de Leche Maru Botana and Harina Leudante Maru Botana.
#Product Innovation #Brand Strategy
Bringing retail services to the new paradigm
Following the required operative and commercial conditions in consequence of the COVID-19 pandemic, helped Café Martínez innovate in a tight and competitive franchise business.
Through Social Listening, we identify a key customer segment: those who want an experience matching the take away simplicity with traditional high-end quality attention.
Discovery of new opportunity for take-away coffee, designed the service from 0 to 1 and its correspondent comms strategy.
#Service Innovation #Brand Strategy
Just 3 steps to buy an NFT
Within the context of Zona Maco 2022 (the most important art fair in Latin America), designed for CAM Galería the marketing action NFT Wheels.
Researched most of the audience had no idea how to buy an NFT or thought it was a tedious task to do. With this device people acquired their first NFT with just 3 steps and we helped introduce three gallery artists to the NFT world.
#Service Design #Web3 Onboarding #Marketing Strategy
Connect fantasy with consumption
Llave is one of the oldest products in Argentina. Born in Holland and imported into the country in 1867. It's the excellence national drink and has countless references in the national culture from the 'Martín Fierro' to Sumo songs.
From the beginning it was shown as an exotic drink, with a world full of magic and fantasy. Although this world was always fruitful for its communication, Llave moved away from his audience by not showing up in consumer actions.
The challenge was to find that exact balance between magic and consumption, which would continue to build his fantastic world but activate sales in an unfavorable macro-economic context.
#Brand Strategy #Social Media Content #Creativity
Make communications promises tangible
Developing an integrated campaign showing the benefits of using Banco Comafi through the word of its own clients.
We used the bank's clients as the leads of the campaign and developed an ecommerce platform: tevabien.com. It consisted of an online business community, where bank's customers could spread what they do or find what they are looking for.
#Creative #Brand Strategy
A bridge between physical and digital art
It all started with a question from a former student of mine: How might we use Web3 Technology to buy and sell physical art?
A Proof of Concept helped validate the idea arising from this question.
#Service Design #Web3 Business Model #Tokenomics
Gamification and Open Editions to help save the world
Leveraging the Kind in Human is a winning Web3 Marketing Action from Humankind's Genesis Open Round. Through 3 Open Editions, assistance funds will be raised for areas affected by natural disasters around the world. Through the narrative, we managed to make the values and mission of Humankind tangible.
#Web3 Marketing #Business Narrative #Strategy
Want some more?
As Creative Director I directed and managed high-performing teams of 30+ professionals for renowned advertising agencies, including JWT, McCann, Havas, Wunderman, R/GA, BBDO, among others.
My work helped win over 25 business pitches, driving revenue growth and garnered +40 accolades at major industry festivals: Cannes Lions, Clio, D&AD, LIAA, EFFIE.
Take a look at the very best, here.
#Creativity #Brand Strategy #Innovation
Contact
If you need help building your idea from 0 to 1 or assistance with your current project, let me know!